CSV and Excel tables
One row per region or postal code with fit index and result index.
Insights · Campaign analysis
Regional campaign analysis with privacy-safe area context.
Compare campaign results summarised by region or postal code with area-level signals, to see where performance and audience fit line up and where they diverge.
The question
Where did our campaign perform better or worse than its area-level fit would suggest?
After a campaign, planners want to know where it worked and why. AreaSignal compares results that are already summarised by area with the area-level fit of the audience, so you can see which regions performed above or below expectation without touching user-level data.
What you get
- A fit index for every area
- Your area-summarised results indexed on the same scale
- Areas marked as performing above, below, or in line with fit
Typical uses
Shift budget between regions for the next flight, explain regional performance to stakeholders, or refine a custom geo audience based on where the campaign over- or under-delivered.
How it works
From brief to area-level output in three steps.
Share results by area
Send campaign results already summarised by region or postal code, such as impressions, clicks, or conversions per area. No user-level logs are needed or accepted.
AreaSignal adds area context
Each area gets its audience-fit index. Areas with too few results or residents are left out of the comparison.
Read the gaps
You receive a table that compares result index with fit index per area, so planners can see where to shift budget in the next flight.
Example output
What the output looks like.
| Rank | Area ID | Area | Score | Index | Percentile | Top drivers |
|---|---|---|---|---|---|---|
| #1 | DE-KRS-06412 | Frankfurt am Main | 0.80 | 131 | 93 | Fit index 131 vs. result index 144: performing above fit |
| #2 | DE-KRS-14612 | Dresden, Stadt | 0.69 | 113 | 79 | Fit index 113 vs. result index 92: performing below fit |
| #3 | DE-KRS-03241 | Region Hannover | 0.63 | 104 | 63 | Fit index 104 vs. result index 106: in line with fit |
| #4 | DE-KRS-07111 | Koblenz, Stadt | 0.52 | 93 | 41 | Fit index 93 vs. result index 88: slightly below fit |
Delivery
How you receive it.
Snowflake or S3 delivery
Comparison tables delivered to your Snowflake account or S3 bucket for analytics teams.
FAQ
Common questions.
What data do we need to share?
Campaign results summarised by region or postal code, such as impressions, clicks, or conversions per area. Please do not send user-level logs, device IDs, or cookie data; AreaSignal does not accept them.
Why are some areas not compared?
Areas with too few campaign results or residents are left out, because the comparison would not be meaningful and could describe a small group of people.
Is this attribution?
No. It is a descriptive comparison of area-level results with area-level fit. It helps planners decide where to adjust geo budgets, but it does not attribute outcomes to individuals.
Can the next flight use the findings?
Yes. The same areas can be turned into an updated geo audience for activation through AreaSignal Activate.
Related
Related solutions.
Insights · Power BI
Data for Power BI
Load privacy-safe postal-code and regional signals into Power BI as ready-to-join tables, with scores, ranks, and top drivers for every area.
Insights · Territory planning
Territory planning
Balance sales territories and regional budgets using comparable postal-code and regional potential, with the top drivers explained for every area.
Audiences · Channel
CTV and DOOH planning
Plan CTV and digital out-of-home campaigns with ranked postal-code and regional audiences, such as commuter-heavy areas, without user-level identifiers.
Next step
Explore privacy-safe geo audiences for your next campaign.
Share your objective, market, and timing. We will help you choose a ready-made audience or scope a custom area-level build.