The Trade Desk GeoStore
The first priority activation path for ready-made and custom retail audiences.
Audiences · Retail, grocery, and CPG
AreaSignal Audiences for Retail and Grocery.
Find postal codes with stronger premium grocery and category potential for retail, grocery, and CPG campaigns, and activate them without user-level IDs.
The question
Which postal codes offer the strongest fit for our retail, grocery, or CPG campaign?
Retail, grocery, and CPG campaigns depend on where stores are, how dense retail is, and what spending context an area has. AreaSignal combines those area-level signals into ranked postal-code audiences that planners can explain and campaign teams can activate.
Example audiences
- Premium grocery: postal codes with stronger premium grocery potential
- Category fit: custom audiences for a specific CPG category
- Store footprint: ranked postal codes inside your store network
Typical uses
Support a premium range launch, focus retail media around stores, give CPG campaigns a privacy-safe geographic layer, or compare regional opportunities before allocating budget.
How it works
From brief to area-level output in three steps.
Pick an audience or share a brief
Start with a ready-made audience such as premium grocery, or describe your category, store network, and campaign objective.
AreaSignal ranks the areas
Postal codes are scored with retail density, spending context, and household-composition signals at area level, then ranked against the national average.
Review and activate
Review the ranked list and its drivers, then activate it through your DSP or hand it to campaign operations.
Example output
What the output looks like.
| Rank | Area ID | Area | Score | Index | Percentile | Top drivers |
|---|---|---|---|---|---|---|
| #1 | 22767 | Hamburg-Ottensen | 0.82 | 136 | 94 | Retail density, spending context, household composition |
| #2 | 10405 | Berlin-Prenzlauer Berg | 0.79 | 130 | 92 | Spending context, retail density |
| #3 | 69117 | Heidelberg-Altstadt | 0.68 | 112 | 75 | Household composition, retail density |
| #4 | 44137 | Dortmund-Mitte | 0.53 | 94 | 43 | Retail density, mixed spending context |
Delivery
How you receive it.
Adform
Adform-ready export where non-ID geo activation is supported.
CSV and S3 delivery
Ranked postal-code lists for retail media planning, store-area campaigns, and campaign operations.
FAQ
Common questions.
Do you use loyalty card or purchase data?
No. Audiences are built from area-level data only. AreaSignal does not use loyalty, purchase, or other person-level data.
Can CPG brands use these audiences?
Yes. Grocery and category signals work for CPG campaigns as well as for retailers, and custom builds can focus on a specific category.
Can we limit the audience to areas around our stores?
Yes. A custom build can be restricted to the postal codes around your store network and ranked within that footprint.
Which categories are excluded?
AreaSignal does not build audiences for sensitive categories such as health, ethnicity, religion, political affiliation, financial distress, or minors.
Related
Related solutions.
Insights · Catchment analysis
Catchment area analysis
Profile the postal codes and grid cells around your stores, branches, or sites by radius or drive-time band, with the top drivers explained for every area.
Insights · Market potential
Market potential
Rank postal codes and regions by their potential for your product or category, using transparent area-level scoring you can explain to stakeholders.
Audiences · Home improvement
Home Improvement
Focus home improvement and DIY campaigns on postal codes with relevant housing and renovation signals, activated without user-level identifiers.
Next step
Explore privacy-safe geo audiences for your next campaign.
Share your objective, market, and timing. We will help you choose a ready-made audience or scope a custom area-level build.