The Trade Desk GeoStore
The first priority activation path for ready-made and custom energy audiences.
Audiences · Energy and EV charging
AreaSignal Audiences for Energy and EV Charging.
Rank postal codes by EV charging context, rooftop solar potential, and housing signals for energy and e-mobility campaigns, activated without user-level IDs.
The question
Where are conditions strongest for our charging, solar, or energy-tariff campaign?
Energy and e-mobility products depend on local conditions: housing type, parking, rooftop space, and charging infrastructure. AreaSignal ranks postal codes on those area-level signals, so charging, solar, and tariff campaigns can focus where they are most relevant.
Example audiences
- EV charging context: areas with strong public charging access
- Home-charging potential: areas with detached or terraced housing and private parking
- Rooftop solar potential: areas with suitable building stock
Typical uses
Promote wallbox and home-charging offers, support solar and heat-pump campaigns, keep media inside your service area, or coordinate with automotive partners on the same geography.
How it works
From brief to area-level output in three steps.
Pick an audience or share a brief
Start with a ready-made audience such as EV charging context, or describe your product, service area, and campaign objective.
AreaSignal ranks the areas
Postal codes are scored with area-level signals such as charging infrastructure, housing type, and rooftop potential, and ranked against the national average.
Review and activate
Review the ranked list and its drivers, then activate it through your DSP or use it to plan regional campaigns.
Example output
What the output looks like.
| Rank | Area ID | Area | Score | Index | Percentile | Top drivers |
|---|---|---|---|---|---|---|
| #1 | 79100 | Freiburg-Vauban | 0.84 | 140 | 95 | Rooftop potential, charging access, detached and terraced housing |
| #2 | 76227 | Karlsruhe-Durlach | 0.76 | 126 | 89 | Detached housing, charging access |
| #3 | 91056 | Erlangen-West | 0.68 | 113 | 76 | Rooftop potential, employment base |
| #4 | 45127 | Essen-Stadtkern | 0.42 | 81 | 25 | Multi-storey housing, limited private parking |
Delivery
How you receive it.
Adform
Adform-ready export where non-ID geo activation is supported.
CSV and S3 delivery
Ranked postal-code lists for service-area campaigns and regional planning.
FAQ
Common questions.
Do you know which households have an EV or solar panels?
No. Signals describe postal codes as a whole, for example charging density or rooftop potential. AreaSignal does not know anything about individual households.
Can the audience follow our service area?
Yes. Share your service area as postal codes or regions and the audience is ranked only within it.
Which energy audiences are available?
Examples include EV charging context, home-charging potential, and rooftop solar potential. Custom builds combine signals for a specific product or tariff.
Are vulnerable customers excluded?
AreaSignal does not build audiences on financial distress or energy poverty, in line with its sensitive-category guardrails.
Related
Related solutions.
Audiences · Automotive
Automotive
Find postal codes and regions with stronger EV readiness and premium-auto potential, and activate them in programmatic campaigns without user-level IDs.
Audiences · Home improvement
Home Improvement
Focus home improvement and DIY campaigns on postal codes with relevant housing and renovation signals, activated without user-level identifiers.
Insights · Market potential
Market potential
Rank postal codes and regions by their potential for your product or category, using transparent area-level scoring you can explain to stakeholders.
Next step
Explore privacy-safe geo audiences for your next campaign.
Share your objective, market, and timing. We will help you choose a ready-made audience or scope a custom area-level build.