The Trade Desk GeoStore
The first priority activation path, including CTV campaigns run through The Trade Desk.
Audiences · Channel
Geo audiences for CTV and DOOH planning.
Plan CTV and digital out-of-home campaigns with ranked postal-code and regional audiences, such as commuter-heavy areas, without user-level identifiers.
The question
Which areas should our CTV and DOOH budget cover to match the campaign audience?
CTV and DOOH are both planned by geography: screens sit in places, and CTV can be geo-targeted to postal codes or regions. AreaSignal gives both channels the same ranked, area-level audience, so planners can align reach without household or device identifiers.
Example audiences
- Commuter-heavy areas: postal codes where commuting context is most relevant
- Vertical audiences: automotive, travel, or retail audiences applied to screen planning
- Market focus: ranked areas within the cities your screens cover
Typical uses
Choose DOOH screen areas for a launch, geo-target CTV to the same postal codes, compare regional coverage before booking, or review results by region after the flight.
How it works
From brief to area-level output in three steps.
Pick an audience or share a brief
Start with a ready-made audience such as commuter-heavy areas, or share the campaign audience and the markets your screens cover.
AreaSignal ranks the areas
Postal codes and regions are scored with area-level signals such as transit access, employment flows, and population size.
Plan screens and activate
Use the ranked list to choose DOOH screen areas and to geo-target CTV, so both channels run on the same geography.
Example output
What the output looks like.
| Rank | Area ID | Area | Score | Index | Percentile | Top drivers |
|---|---|---|---|---|---|---|
| #1 | 60311 | Frankfurt-Innenstadt | 0.87 | 145 | 97 | Transit access, employment flows, administrative geography signals |
| #2 | 20095 | Hamburg-Altstadt | 0.82 | 136 | 94 | Transit access, employment flows |
| #3 | 70173 | Stuttgart-Mitte | 0.74 | 122 | 86 | Employment flows, transit access |
| #4 | 28195 | Bremen-Mitte | 0.61 | 102 | 58 | Transit access, mixed employment base |
Delivery
How you receive it.
CSV area lists
Ranked postal-code and regional lists for DOOH screen selection and media planning.
GeoJSON
Area geometries with scores for map review when planning screen coverage.
FAQ
Common questions.
Does this target households on CTV?
No. CTV campaigns are geo-targeted to postal codes or regions. AreaSignal does not use household IDs, device graphs, or viewing histories.
How does this help DOOH planning?
The ranked area list shows which postal codes and regions fit the campaign audience best, so planners can choose screen locations in those areas.
Can CTV and DOOH share one audience?
Yes. Both channels can run on the same ranked geography, which keeps reach and reporting consistent across screens.
Which audiences work well for these channels?
Commuter-heavy areas are a common starting point. Vertical audiences such as automotive or travel can also be used for CTV and DOOH.
Related
Related solutions.
Audiences · Automotive
Automotive
Find postal codes and regions with stronger EV readiness and premium-auto potential, and activate them in programmatic campaigns without user-level IDs.
Audiences · Travel and tourism
Travel and Tourism
Rank regions and postal codes by family-travel or luxury-travel context for seasonal campaigns, and activate them without user-level identifiers.
Insights · Campaign analysis
Regional campaign analysis
Compare campaign results summarised by region or postal code with area-level signals, to see where performance and audience fit line up and where they diverge.
Next step
Explore privacy-safe geo audiences for your next campaign.
Share your objective, market, and timing. We will help you choose a ready-made audience or scope a custom area-level build.